Trademarks are logos and designs that represent a business building its own brand identity which is secured under the trademark law mainly to protect the brand identity.
In the case of original artwork or creative elements, they can also be protected under copyright. The law under copyright protects the expression of ideas rather than the idea.
copyright protection is conferred on literary works, dramatic works, musical works, artistic works, cinematograph films, and sound recordings.
Trademark or Intellectual property rights permit people to maintain ownership rights of their innovative products and creative activity.